How does the Basketnews chatbot work
Who are you? I am the BasketNews Chatbot, your digital assistant for everything related to the world of basketball. Whether you’re looking for the latest scores, player stats, transfer news, or in-depth analyses, I’m here to help you quickly and efficiently. My goal is to provide you with an excellent user experience by delivering the […]
Was ist der Ruhr Chatbot und wie funktioniert er?
Wer bist du? Ich bin Ruhr Chatbot von Ruhr Nachrichten Dortmund, dein digitaler Begleiter, wenn es darum geht, schnell und unkompliziert Antworten auf Fragen zu den neuesten Nachrichten aus Dortmund zu finden. Ob du auf der Suche nach aktuellen Ereignissen, Hintergrundinformationen oder spezifischen Artikeln bist, ich stehe dir rund um die Uhr zur Verfügung. Mein […]
Publisher playbook: 3 steps to kickstart your AI strategy on a shoestring
The media industry is trying its best to adopt AI, with 80% of companies intending to invest in AI in the immediate term. But how do you implement AI into your digital publishing company effectively, avoiding risks and huge investments? Reportedly the biggest blocker to adopting AI is lack of strategy, with 57% calling it […]
Sink or swim? The AI tidal wave has hit media-land
It’s been impossible to miss: in recent years the media industry has been hit by an AI tidal wave. But how are media companies responding to this disruptive force? And with the transformative nature of this mediatech, which companies will sink and which will swim? Some news websites are resisting AI’s encroachment on their traditional […]
Collecting customers: how media companies can boost email subscriptions with AI
Email subscriptions are the lifeblood of media companies – they enable direct communication with readers, build loyalty and attract vital revenue. So, why are many news websites still using outdated email collection tools?
Business Insider has nailed its content personalisation – your news website can too
You’re a digital publisher or media company and these questions keep bugging you. Are visitors spending enough time onsite? How can you get them to dwell longer? Are they finding content which feels relevant to them? Are they taking the right actions, both for them and for you? The answer to these questions comes from […]
Media businesses don’t need an AI strategy – they need the right tools
Media businesses know AI will save them time and money, but when it comes to implementing projects and technologies they stumble. They understand why – but not how. The trouble is this: we’re bombarded with noise about AI as a world-changing concept, and about the need to develop a long-term AI strategy. But there is […]
Successful Affiliate Marketing Strategy and Tips for Publishers: Insights from The Wirecutter.
Affiliate marketing dates back to the late 90s but it has exploded in popularity and growth in recent times. With social media coming into play, monetizing engagement has become much easier. The estimated total spending on Affiliate Marketing in 2023 is $10 billion and 76% of publishers find the best benefit of affiliate marketing is […]
How Donations Fuel Sustainable Business Growth For Publishers
It all started with the pandemic! Many digital newspapers made their content free to access as a public service. But as publishers faced budget shortfalls due to the world crisis, they turned to their communities for direct financial support. Donation is an exceptional way to reach readers who can fund and support your content. Over […]
Leafie’s content strategy is powered by a Bridged conversion solution
Background of Leafie Launched in 2019, leafie is an educational, topical and entertainment magazine focusing on the changing world of cannabis and psychedelics. Objectives and challenges As a part of its content strategy, Leafie wants to ensure they respond smartly to the third-party cookie demise. They are looking to understand its users, and their journeys […]
