The best and the worst outcome the AI boom will have on publishers
The recent boom in AI has brought both excitement and apprehension to the world of publishing. After discussions with many executives in publishing in companies such as Axel Springer, FT, World Media Group, and many more, I explore the best and worst-case outcomes for publishers navigating the AI landscape, examining potential revenue models, organizational changes, […]
Propensity modelling: what is it and how can it drive reader revenue for media companies?
For media and digital publishing companies, there are two main ways to attract revenue: from advertisers and from readers. This time, we want to focus on reader revenue and how your media company can convert casual readers to paying customers. Many news websites find that the old strategies for driving reader revenue no longer work. […]
