How to Use Interactive Content to Improve Website Engagement

When was the last time you scrolled through a 10-slide carousel post? Thinking hard? You’re not the only one. Today, audiences have the attention span of a TikTok scroll. Static content? It barely gets a glance before the reader’s off to the next shiny thing in their feed. You could pour your soul into a […]
AI Content Innovation for Publishers: 5 Key Problems and How to Solve Them

The publishing industry is growing, but not without growing pains. The digital publishing market, valued at $204.83 billion in 2024, was projected to nearly double by 2032. Yet despite the boom, many publishers are stuck in survival mode. Margins are thinner, competition is fiercer, and reader loyalty is harder to earn, and even harder to […]
AI Agents Use-cases: Automated Content Creation & AI Driven-Data Analytics

Imagine a world where machines not only crunch numbers but also think, learn, and create alongside us. This isn’t science fiction; it’s the reality we’re stepping into with AI agents. These digital dynamos are reshaping business operations and decision-making, all while managing content creation using AI. Let’s learn what AI agents can do. From Humble […]
AI-based Content Generation: How Can Media Companies Leverage AI to Drive Productivity and Monetisation

Media industries are undergoing a seismic shift thanks to Artificial Intelligence (AI). Artificial Intelligence (AI) is revolutionising the way media companies approach content monetisation. Intensified competition and audience fragmentation increasingly challenge traditional revenue models—such as advertising placements, subscription services, and content licensing. As a result, media companies are compelled to seek out innovative monetisation strategies […]