How to Use Interactive Content to Improve Website Engagement

A modern digital illustration shows a man from behind, interacting with a futuristic touchscreen interface. The background features a smooth blue-to-purple gradient with glowing UI elements floating around him, including a large “START” button, quiz and poll modules, chat bubbles, and content cards. The design conveys interactivity and digital engagement in a sleek, minimalistic style.

When was the last time you scrolled through a 10-slide carousel post? Thinking hard? You’re not the only one. Today, audiences have the attention span of a TikTok scroll. Static content? It barely gets a glance before the reader’s off to the next shiny thing in their feed. You could pour your soul into a […]

AI Content Innovation for Publishers: 5 Key Problems and How to Solve Them

A modern, high-tech office space filled with people working on desktop computers arranged in rows. Each monitor displays data dashboards, graphs, and content pages. The room is illuminated with ambient lighting, and there are glowing purple digital elements connecting some of the workstations, suggesting advanced technology or AI integration. A few individuals are standing and collaborating, while others are focused on their screens. The environment reflects a futuristic, efficient workplace.

The publishing industry is growing, but not without growing pains. The digital publishing market, valued at $204.83 billion in 2024, was projected to nearly double by 2032. Yet despite the boom, many publishers are stuck in survival mode. Margins are thinner, competition is fiercer, and reader loyalty is harder to earn, and even harder to […]

AI Agents Use-cases: Automated Content Creation & AI Driven-Data Analytics

Imagine a world where machines not only crunch numbers but also think, learn, and create alongside us. This isn’t science fiction; it’s the reality we’re stepping into with AI agents. These digital dynamos are reshaping business operations and decision-making, all while managing content creation using AI.  Let’s learn what AI agents can do. From Humble […]

AI-based Content Generation: How Can Media Companies Leverage AI to Drive Productivity and Monetisation

Media industries are undergoing a seismic shift thanks to Artificial Intelligence (AI).  Artificial Intelligence (AI) is revolutionising the way media companies approach content monetisation. Intensified competition and audience fragmentation increasingly challenge traditional revenue models—such as advertising placements, subscription services, and content licensing. As a result, media companies are compelled to seek out innovative monetisation strategies […]