Publisher playbook: 3 steps to kickstart your AI strategy on a shoestring
The media industry is trying its best to adopt AI, with 80% of companies intending to invest in AI in the immediate term. But how do you implement AI into your digital publishing company effectively, avoiding risks and huge investments? Reportedly the biggest blocker to adopting AI is lack of strategy, with 57% calling it […]
The best and the worst outcome the AI boom will have on publishers
The recent boom in AI has brought both excitement and apprehension to the world of publishing. After discussions with many executives in publishing in companies such as Axel Springer, FT, World Media Group, and many more, I explore the best and worst-case outcomes for publishers navigating the AI landscape, examining potential revenue models, organizational changes, […]
Sink or swim? The AI tidal wave has hit media-land
It’s been impossible to miss: in recent years the media industry has been hit by an AI tidal wave. But how are media companies responding to this disruptive force? And with the transformative nature of this mediatech, which companies will sink and which will swim? Some news websites are resisting AI’s encroachment on their traditional […]
Media businesses don’t need an AI strategy – they need the right tools
Media businesses know AI will save them time and money, but when it comes to implementing projects and technologies they stumble. They understand why – but not how. The trouble is this: we’re bombarded with noise about AI as a world-changing concept, and about the need to develop a long-term AI strategy. But there is […]
Successful Affiliate Marketing Strategy and Tips for Publishers: Insights from The Wirecutter.
Affiliate marketing dates back to the late 90s but it has exploded in popularity and growth in recent times. With social media coming into play, monetizing engagement has become much easier. The estimated total spending on Affiliate Marketing in 2023 is $10 billion and 76% of publishers find the best benefit of affiliate marketing is […]
