Publisher playbook: 3 steps to kickstart your AI strategy on a shoestring
The media industry is trying its best to adopt AI, with 80% of companies intending to invest in AI in the immediate term. But how do you implement AI into your digital publishing company effectively, avoiding risks and huge investments? Reportedly the biggest blocker to adopting AI is lack of strategy, with 57% calling it […]
Collecting customers: how media companies can boost email subscriptions with AI
Email subscriptions are the lifeblood of media companies – they enable direct communication with readers, build loyalty and attract vital revenue. So, why are many news websites still using outdated email collection tools?
Propensity modelling: what is it and how can it drive reader revenue for media companies?
For media and digital publishing companies, there are two main ways to attract revenue: from advertisers and from readers. This time, we want to focus on reader revenue and how your media company can convert casual readers to paying customers. Many news websites find that the old strategies for driving reader revenue no longer work. […]
Media businesses don’t need an AI strategy – they need the right tools
Media businesses know AI will save them time and money, but when it comes to implementing projects and technologies they stumble. They understand why – but not how. The trouble is this: we’re bombarded with noise about AI as a world-changing concept, and about the need to develop a long-term AI strategy. But there is […]
