Background of Leafie
Launched in 2019, leafie is an educational, topical and entertainment magazine focusing on the changing world of cannabis and psychedelics.
Objectives and challenges
As a part of its content strategy, Leafie wants to ensure they respond smartly to the third-party cookie demise. They are looking to understand its users, and their journeys within the domain and convert them to loyal users by asking for newsletter signups.
The key performance indicators leafie is looking to improve are:
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- Time spent on page
- Bounce rate
- Newsletter signup
Solution
Through personalised engagement cards, Bridged collects and buckets interest levels of the anonymous users. This data is then mapped against the first-party data collected through the users’ interactions on Bridged Tech. The interest of the user is then converted by providing on-page signup interfaces to increase the conversion rate. The users’ input is accessed via the self-service portal provided by Bridged which acts as a one-stop shop to personalise engagement cards and manage all user data.
Results
- Through the engagement cards, leafie has already been able to improve dwell time on a page by 20%.
- With customised engagement cards, leafie improved the bounce rate on its landing page by 5%.
- The personalised Bridged interfaces provide 50 times richer data in Leafie’s audience segments and interests and social demographics against other data platforms.
- With Bridged on-page conversion cards, leafie is able to improve its registered user base by 25% and better address the needs of its users through personalised newsletters.
- Bridged data points helped leafie better segment its audience with high-quality data thereby helping them improve the current ad revenues through enhanced targeting.