Sink or swim? The AI tidal wave has hit media-land
It’s been impossible to miss: in recent years the media industry has been hit by an AI tidal wave. But how are media companies responding to this disruptive force? And with the transformative nature of this mediatech, which companies will sink and which will swim? Some news websites are resisting AI’s encroachment on their traditional […]
Business Insider has nailed its content personalisation – your news website can too
You’re a digital publisher or media company and these questions keep bugging you. Are visitors spending enough time onsite? How can you get them to dwell longer? Are they finding content which feels relevant to them? Are they taking the right actions, both for them and for you? The answer to these questions comes from […]
Leafie’s content strategy is powered by a Bridged conversion solution
Background of Leafie Launched in 2019, leafie is an educational, topical and entertainment magazine focusing on the changing world of cannabis and psychedelics. Objectives and challenges As a part of its content strategy, Leafie wants to ensure they respond smartly to the third-party cookie demise. They are looking to understand its users, and their journeys […]
