Publisher playbook: 3 steps to kickstart your AI strategy on a shoestring
The media industry is trying its best to adopt AI, with 80% of companies intending to invest in AI in the immediate term. But how do you implement AI into your digital publishing company effectively, avoiding risks and huge investments? Reportedly the biggest blocker to adopting AI is lack of strategy, with 57% calling it […]
Collecting customers: how media companies can boost email subscriptions with AI
Email subscriptions are the lifeblood of media companies – they enable direct communication with readers, build loyalty and attract vital revenue. So, why are many news websites still using outdated email collection tools?
Business Insider has nailed its content personalisation – your news website can too
You’re a digital publisher or media company and these questions keep bugging you. Are visitors spending enough time onsite? How can you get them to dwell longer? Are they finding content which feels relevant to them? Are they taking the right actions, both for them and for you? The answer to these questions comes from […]
Leafie’s content strategy is powered by a Bridged conversion solution
Background of Leafie Launched in 2019, leafie is an educational, topical and entertainment magazine focusing on the changing world of cannabis and psychedelics. Objectives and challenges As a part of its content strategy, Leafie wants to ensure they respond smartly to the third-party cookie demise. They are looking to understand its users, and their journeys […]
