Publisher playbook: 3 steps to kickstart your AI strategy on a shoestring
The media industry is trying its best to adopt AI, with 80% of companies intending to invest in AI in the immediate term. But how do you implement AI into your digital publishing company effectively, avoiding risks and huge investments? Reportedly the biggest blocker to adopting AI is lack of strategy, with 57% calling it […]
Sink or swim? The AI tidal wave has hit media-land
It’s been impossible to miss: in recent years the media industry has been hit by an AI tidal wave. But how are media companies responding to this disruptive force? And with the transformative nature of this mediatech, which companies will sink and which will swim? Some news websites are resisting AI’s encroachment on their traditional […]
Collecting customers: how media companies can boost email subscriptions with AI
Email subscriptions are the lifeblood of media companies – they enable direct communication with readers, build loyalty and attract vital revenue. So, why are many news websites still using outdated email collection tools?
Propensity modelling: what is it and how can it drive reader revenue for media companies?
For media and digital publishing companies, there are two main ways to attract revenue: from advertisers and from readers. This time, we want to focus on reader revenue and how your media company can convert casual readers to paying customers. Many news websites find that the old strategies for driving reader revenue no longer work. […]
Business Insider has nailed its content personalisation – your news website can too
You’re a digital publisher or media company and these questions keep bugging you. Are visitors spending enough time onsite? How can you get them to dwell longer? Are they finding content which feels relevant to them? Are they taking the right actions, both for them and for you? The answer to these questions comes from […]
