Skip to content
Linkedin

Tag: Personalized Marketing

Collecting customers: how media companies can boost email subscriptions with AI

Envelopes flying towards a laptop and phone with a world map in the background

Email subscriptions are the lifeblood of media companies – they enable direct communication with readers, build loyalty and attract vital revenue. So, why are many news websites still using outdated email collection tools? 

Business Insider has nailed its content personalisation – your news website can too

People point towards a laptop screen

You’re a digital publisher or media company and these questions keep bugging you. Are visitors spending enough time onsite? How can you get them to dwell longer? Are they finding content which feels relevant to them? Are they taking the right actions, both for them and for you?  The answer to these questions comes from […]

Linkedin