Collecting customers: how media companies can boost email subscriptions with AI
Email subscriptions are the lifeblood of media companies – they enable direct communication with readers, build loyalty and attract vital revenue. So, why are many news websites still using outdated email collection tools?
Propensity modelling: what is it and how can it drive reader revenue for media companies?
For media and digital publishing companies, there are two main ways to attract revenue: from advertisers and from readers. This time, we want to focus on reader revenue and how your media company can convert casual readers to paying customers. Many news websites find that the old strategies for driving reader revenue no longer work. […]
