Collecting customers: how media companies can boost email subscriptions with AI
Email subscriptions are the lifeblood of media companies – they enable direct communication with readers, build loyalty and attract vital revenue. So, why are many news websites still using outdated email collection tools?
Propensity modelling: what is it and how can it drive reader revenue for media companies?
For media and digital publishing companies, there are two main ways to attract revenue: from advertisers and from readers. This time, we want to focus on reader revenue and how your media company can convert casual readers to paying customers. Many news websites find that the old strategies for driving reader revenue no longer work. […]
Business Insider has nailed its content personalisation – your news website can too
You’re a digital publisher or media company and these questions keep bugging you. Are visitors spending enough time onsite? How can you get them to dwell longer? Are they finding content which feels relevant to them? Are they taking the right actions, both for them and for you? The answer to these questions comes from […]
