Business Insider has nailed its content personalisation – your news website can too
You’re a digital publisher or media company and these questions keep bugging you. Are visitors spending enough time onsite? How can you get them to dwell longer? Are they finding content which feels relevant to them? Are they taking the right actions, both for them and for you? The answer to these questions comes from […]
Media businesses don’t need an AI strategy – they need the right tools
Media businesses know AI will save them time and money, but when it comes to implementing projects and technologies they stumble. They understand why – but not how. The trouble is this: we’re bombarded with noise about AI as a world-changing concept, and about the need to develop a long-term AI strategy. But there is […]
Leafie’s content strategy is powered by a Bridged conversion solution
Background of Leafie Launched in 2019, leafie is an educational, topical and entertainment magazine focusing on the changing world of cannabis and psychedelics. Objectives and challenges As a part of its content strategy, Leafie wants to ensure they respond smartly to the third-party cookie demise. They are looking to understand its users, and their journeys […]
